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Strategy that Moves Markets.  Vision that Doesn't Wait for Permission

Fractional CSO. Narrative Architect. Pattern Recognizer. $165M+ in client growth—not from following frameworks, but from building what the market didn’t know it needed yet.

THE COMPANY WE KEEP

Tory Burch Foundation
Walmart Foundation Logo
Google Logo
Electives.IO logo
Secret Knock San Diego

Strategic.
Visionary.
Discerning.
Unapologetic.
Truth Teller.
Lateral Thinker.
Transformational.

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I'm not for everyone...

Make No Mistake

And That’s the Point.

You won’t find cookie-cutter consulting here.


I’ve built and sold companies, survived a stroke, and raised a daughter while rewriting what leadership looks like in rooms I was never supposed to be in.


I’ve spoken for Google. I’ve helped generate over $165M in growth for my clients.. I’ve coached leaders who now shape industries.
I bring a lived lens—and I speak clarity in rooms where it’s long overdue.

"When you know who you are, it's easy to stay on track."

 SERVICES

01

Strategic Vision & Advisory

For founders, teams, and brands that want scalable growth that feels aligned and executable

 SERVICES

02

Executive Brand Positioning

Turn your leadership story into a strategic asset

 SERVICES

03

Narrative & Messaging Strategy

Build positioning that makes people feel before they think

 SERVICES

04

Hidden Revenue & Go-to-Market Models

I help you see what’s underutilized, unstructured, or invisible to your team

 SERVICES

05

Thought Leadership Development

200+ authors supported through their message-to-market journey

Workshops

  • Jun 09, 2025, 7:00 PM – Jun 11, 2025, 11:00 PM
    San Diego, 1936 Quivira Way, San Diego, CA 92109, USA
    Join us this June 9-11 in San Diego for an immersive mastermind experience designed for entrepreneurs, founders, and CEOs who are ready to sharpen their strategy, scale their business, and step into their next level of leadership. Against the backdrop of the Pacific Ocean, we'll dive deep into busin
  • Tue, May 20
    May 20, 2025, 7:00 PM – 11:00 PM
    San Diego, 4747 Viewridge Ave, San Diego, CA 92123, USA
    Scale Your Business with Confidence The BBB Breakthrough Accelerator is a high-impact, hands-on program providing emerging business owners with the strategies, mentorship, and tools needed to overcome challenges, build resilience, and achieve long-term, ethical growth. It equips participants with p
Join our podcast
BE ON THE "STRATEGY SOLVED" PODCAST
WITH MARESA FRIEDMAN

Strategy Solved is where real operators, founders, and strategic thinkers drop the curtain and share what actually works. No fluff, no posturing—just sharp conversations with people who are deep in the work.

If you’re building, scaling, advising, or leading with substance (not just social proof), we want you at the table. This podcast isn’t for hype merchants—it’s for those who solve with strategy.

Ready to talk shop? Let’s go.

Maresa Friedman Strategy Solved

Latest Posts

What No One Tells You About Working with Fractional Team Members

In my early days as a fractional executive, I thought my job was to fix everything I saw. But calling out every problem in the first 30 days

What No One Tells You About Working with Fractional Team Members

Why I Stopped Offering Free Mentorship: The Old Model is Dead

Free mentorship cost me time, energy, and results. Here's why I now charge—and why serious founders should be glad I do.

Why I Stopped Offering Free Mentorship: The Old Model is Dead

7 Ways to Show Up Unapologetically in Business Without Compromising Who You Are

You don’t need to shrink to succeed. You just need to show up fully. Here's how.

7 Ways to Show Up Unapologetically in Business Without Compromising Who You Are

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Execugtive Cat Herder Logo

Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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